Sending Email Blasts to Attendees

This guide covers how to send targeted email communications to your event attendees, whether for promotional offers, important updates, or post-event surveys.

Email blast functionality is not available for free events without a connected payment processor. To use this feature for free events, please connect a payment processor to your account first.

If you are sending an email about event cancellation, please use the dedicated event cancellation workflow instead of a regular email blast. This ensures proper refund processing and ticket handling. See our Complete Guide to Cancelling Your Event for detailed instructions.

Creating and Sending an Email Blast

1

Access Your Event

Click on the event for which you want to send an email blast from your events dashboard.

2

Navigate to Attendee Communication

Click on Attendee Communication in the left-hand navigation rail.

3

Create New Email Blast

Click on the Actions button, then select Create Email Blast from the dropdown menu.

4

Add Email Subject

Type out a clear, descriptive subject line for your email.

5

Configure E-Ticket Options

Toggle the Include E-Tickets? option on or off, depending on whether you want to include the attendees’ e-tickets in the email.

6

Compose Your Message

Enter your email message in the editor. You can use the available placeholders to personalize your message

7

Test Your Email (Optional)

Before sending to all attendees, click Send Yourself a Test Email to preview how your message will appear to recipients.

8

Send Your Email Blast

Once you’re satisfied with your email content, click the Send Email button to distribute your message to all selected attendees.

Best Practices for Email Blasts

  • Keep it concise: Respect your attendees’ time with clear, to-the-point messaging
  • Use a descriptive subject line: Make the purpose of your email immediately clear
  • Personalize when possible: Use the available placeholders to make emails feel personalized
  • Test before sending: Always send yourself a test email to check formatting and links