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Conversion Tracking Setup on SimpleTix

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1. Log In and Locate Conversion Tracking Settings

• Log in to your SimpleTix account at https://manager.simpletix.com/.
• Once logged in, access your Conversion Tracking settings by either:
  • Clicking the Settings link in the top navigation bar and selecting Conversion Tracking Code from the left-hand menu.
  • Going directly to https://manager.simpletix.com/general/conversion-tracking.
• On this page, you will see two fields: Event Page and Order Complete. Paste each snippet into the field for the page where it should run. SimpleTix replaces placeholders only in the Order Complete snippet.

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2. Understanding Dynamic Data

• [Revenue] – the order total (for example, 123.45)
• [OrderID] – a unique order number (for example, LL-1234567)
• [EventId] – the unique event or show ID (for example, 1234)

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3. Installing Google Analytics via Google Tag Manager (Recommended)

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A. Setting Up GTM

• In your Google Tag Manager account, create a new container if you haven’t already.
• Copy the provided GTM container code snippet. It typically appears as follows (replace GTM-********* with your actual container ID):

<!-- Google Tag Manager -->
<script>
  (function(w,d,s,l,i){
    w[l]=w[l]||[];
    w[l].push({'gtm.start': new Date().getTime(), event:'gtm.js'});
    var f=d.getElementsByTagName(s)[0],
        j=d.createElement(s),
        dl=l!='dataLayer'?'&l='+l:'';
    j.async=true;
    j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;
    f.parentNode.insertBefore(j,f);
  })(window,document,'script','dataLayer','GTM-*********');
</script>
<!-- End Google Tag Manager -->

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B. Using the Placeholders

• Include [Revenue], [OrderID], and [EventId] where needed in your Order Complete tracking snippet. SimpleTix replaces them with the order total, order number, and event ID when available.
• If your GTM tags read Data Layer variables, add your own dataLayer.push(...) code using those placeholders and configure a matching GTM event.

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C. Placement in SimpleTix

• Copy the complete GTM snippet (with your container ID). Paste it into both the Event Page and Order Complete fields in your Manager Portal.
• Make sure you paste the full snippet, including its start and end tags, to avoid syntax errors.

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4. Setting Up Facebook Pixel

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A. Create and Configure Your Pixel

• Log in to Facebook Ads Manager and create your Facebook Pixel if you haven’t already.
• Note your Pixel ID and set up any custom or standard events (for example, “Purchase”) that you wish to track.

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B. Implementing the Pixel in SimpleTix

• Copy the base Facebook Pixel code provided by Facebook.
• Locate the section of your page’s code meant for the header (as specified in Facebook’s documentation) and paste the base code there.
• Insert your Facebook Pixel base code into both the Event Page and Order Complete fields within SimpleTix.
• In your Order Complete snippet, use the supported placeholders to pass order values to your conversion event. If you use GTM, send those values to the Data Layer with your own code before the conversion tag runs.

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5. Setting Up TikTok Pixel (If Applicable)

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A. Create Your TikTok Pixel

• Log in to your TikTok Ads Manager, create a new TikTok Pixel, and note your Pixel ID.
• Follow TikTok’s instructions to set up custom events if you want to pass dynamic data.

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B. Installation

• Copy the TikTok Pixel base code.
• Paste this code into both the Event Page and Order Complete fields in your Manager Portal.
• Verify with TikTok’s documentation where the code should reside (typically within the <head> section) and how to configure dynamic data integration.

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6. Finalizing and Testing Your Setup

• Click Save in each panel you changed: Event Page and Order Complete have separate Save buttons.
• Test your setup with a test purchase, or use the preview tools in GTM, Facebook, or TikTok. Confirm that [Revenue], [OrderID], and [EventId] are replaced in the Order Complete snippet and passed correctly.
• Check that your data appears correctly in your ad platforms and analytics tools. If the numbers don’t match, review where you placed the code and confirm your Data Layer variables (if using GTM) are set up correctly.

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7. Additional Tips

• Follow the ad platforms’ up-to-date documentation for any changes or extra parameters when passing dynamic information.
• Carefully check punctuation, script start/end tags, and syntax when pasting snippets — a missing or extra character can cause page load errors.
• Placeholders are filled in only in the Order Complete snippet. [EventId] is filled in when the order has an event ID.
• For help with your specific setup, contact SimpleTix Support.