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Conversion Tracking Setup on SimpleTix

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1. Log In and Locate Conversion Tracking Settings

• Log in to your SimpleTix account at https://manager.simpletix.com/.
• Once logged in, access your Conversion Tracking settings by either:
  • Clicking the Settings link in the top navigation bar and selecting Conversion Tracking Code from the left-hand menu.
  • Going directly to https://manager.simpletix.com/general/conversion-tracking.
• On this page, you will see two separate fields: one for the Event Page and one for the Order Complete Page. Both fields must include your conversion tracking code so SimpleTix can pass dynamic data between pages.

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2. Understanding Dynamic Data

SimpleTix automatically fills in three custom values whenever a sale occurs:

• Revenue – the order total (e.g., 123.45)
• OrderID – a unique order number (e.g., LL-1234567)
• EventId – the unique event or show ID (e.g., 1234)

These values are available on your event and order pages (for example, via JavaScript variables or integrated within your tracking snippet). You can capture them in your analytics or advertising platform using methods such as GTM’s Data Layer variables or custom tracking events.

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3. Installing Google Analytics via Google Tag Manager (Recommended)

Since Google Tag Manager (GTM) offers flexibility and easier management, it is recommended to deploy the Google Analytics tag via GTM.

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A. Setting Up GTM

• In your Google Tag Manager account, create a new container if you haven’t already.
• Copy the provided GTM container code snippet. It typically appears as follows (replace GTM-********* with your actual container ID):

<!-- Google Tag Manager -->
<script>
  (function(w,d,s,l,i){
    w[l]=w[l]||[];
    w[l].push({'gtm.start': new Date().getTime(), event:'gtm.js'});
    var f=d.getElementsByTagName(s)[0],
        j=d.createElement(s),
        dl=l!='dataLayer'?'&l='+l:'';
    j.async=true;
    j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;
    f.parentNode.insertBefore(j,f);
  })(window,document,'script','dataLayer','GTM-*********');
</script>
<!-- End Google Tag Manager -->

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B. Using the Data Layer

• Within GTM, set up Data Layer Variables to capture the dynamic SimpleTix values. For example, create the following variables:
  • Revenue: {{Revenue}}
  • OrderID: {{OrderID}}
  • EventId: {{EventId}}
• Check the source code of your event or order confirmation page to verify how these variables are passed (they are typically injected by SimpleTix).
• Configure your Google Analytics tag (or any other tags) to use these Data Layer variables as required.

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C. Placement in SimpleTix

• Copy the complete GTM snippet (with your container ID) and paste it into the conversion tracking code fields for both the Event Page and the Order Complete Page within your Manager Portal.
• Ensure the snippet includes the full code with proper start and end tags to avoid any syntax errors.

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4. Setting Up Facebook Pixel

To track conversions on Facebook using SimpleTix’s dynamic data:

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A. Create and Configure Your Pixel

• Log in to Facebook Ads Manager and create your Facebook Pixel if you haven’t already.
• Note your Pixel ID and set up any custom or standard events (e.g., “Purchase”) that you wish to track.

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B. Implementing the Pixel in SimpleTix

• Copy the base Facebook Pixel code provided by Facebook.
• Locate the section of your page’s code meant for the header (as specified in Facebook’s documentation) and paste the base code there.
• Insert your Facebook Pixel base code into both the Event Page and Order Complete Page fields within SimpleTix.
• In Facebook’s Events Manager, map the dynamic data (Revenue, OrderID, EventId) to your conversion events. These values might be passed via URL parameters or integrated using GTM’s Data Layer, so configure your events accordingly.

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5. Setting Up TikTok Pixel (If Applicable)

If you use TikTok for advertising and need conversion tracking:

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A. Create Your TikTok Pixel

• Log in to your TikTok Ads Manager, create a new TikTok Pixel, and note your Pixel ID.
• Follow TikTok’s instructions to set up custom events if you want to pass dynamic data.

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B. Installation

• Copy the TikTok Pixel base code.
• Paste this code into the conversion tracking fields for both the Event Page and Order Complete Page in your Manager Portal.
• Verify with TikTok’s documentation where the code should reside (typically within the <head> section) and how to configure dynamic data integration.

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6. Finalizing and Testing Your Setup

• After pasting the code snippets into the appropriate fields for both pages, click Save to store your changes.
• Test your site by performing a test conversion or using available preview tools from GTM, Facebook, or TikTok to confirm that the dynamic values ([Revenue], [OrderID], and [EventId]) are captured and passed correctly.
• Ensure your data appears correctly in your ad platforms and analytics tools. If you encounter discrepancies, review the code placement and confirm that your Data Layer variables (if using GTM) are set up properly.

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7. Additional Tips

• Follow the ad platforms’ up-to-date documentation for any changes or extra parameters when passing dynamic information.
• Carefully check punctuation, script start/end tags, and syntax when pasting snippets — a missing or extra character can cause page load errors.
• Remember that any placeholder text (e.g., [Revenue]) will be replaced with real values during a live conversion.
• For further assistance or issues specific to your setup, consult the current documentation or reach out to SimpleTix Support for tailored troubleshooting.