SimpleTix Analytics Center

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Accessing the Analytics Center

1. Log in to your SimpleTix Manager account at https://manager.simpletix.com
2. Click Reports on the top rail
3. Select Analytics from the dropdown menu

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Overview of the Analytics Center Interface

The Analytics Center is organized into two main tabs, each with its own set of filters and data tables:

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Interface Components

• Tabs: Choose between “All Events” or “Event Summary” views
• Filters: Control which data is displayed based on date ranges, events, event types, and more
• Run Report Button: Click this to execute the report with your selected filters
• Results Area: Displays summary statistics and detailed tables with your filtered data

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Using the “All Events” Tab

The All Events tab provides a high-level view across multiple events, making it ideal for comparing performance and identifying trends.

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Available Filters

• Date Range: Select a preset range (Today, Last 7 Days, This Month, etc.) or specify a custom date range
• Events: Choose specific events to include or select all events
• Event Status: Filter by event status (Active, Archived, Draft)
• Event Type: Filter by event type (General Admission, Reserved Seating, Flex Pass)

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Understanding the Results

After clicking “Run Report,” you’ll see:

1. Summary Statistics: Key metrics displayed at the top of the results area

   • Total Sales
   • Number of Orders
   • Number of Tickets Sold
   • Number of Tickets Scanned
   • Percentage of Tickets Scanned
   • Average Tickets per Order
   • Average Order Size

2. Events Table: Breakdown of metrics by individual event

   • Sort columns by clicking the column headers
   • Use pagination controls to navigate between pages
   • Access event-specific actions via the dropdown menu next to each event

3. Square Items Section: If applicable, displays Square product sales data

   • Total Sales for Square items
   • Number of Orders with Square items
   • Number of Items Sold and Redeemed
   • Percentage of Items Redeemed

4. Donations Section: If applicable, shows donation metrics

   • Total Donations
   • Number of Donations
   • Average Size of Donation

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Using the “Event Summary” Tab

The Event Summary tab provides an in-depth analysis of a single event’s performance metrics.

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Selecting an Event and Filters

1. Choose a specific event from the dropdown at the top
2. Apply additional filters:
   • Date Range: Same options as the All Events tab
   • Event Time: Select specific event times within the chosen event
   • Event Ticket: Filter by specific ticket types within the selected event

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Understanding the Results

After clicking “Run Report,” you’ll see:

1. Summary Statistics: Same key metrics as the All Events tab, but specific to the selected event

   • For Flex Pass events, an additional metric “Average Scans per Ticket” is displayed

2. Event Times Table (for GA and Reserved Seating events):

   • Toggle “Show Tickets” to view data broken down by ticket type within each event time
   • View performance metrics for each time slot

3. Tickets Table (all event types):

   • Shows performance data broken down by ticket type
   • For Flex Pass events, includes “Average Scans per Ticket” metric

4. Square Items and Donations Sections:

   • Same as All Events tab but filtered to the selected event

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Copying and Downloading Data

The Analytics Center makes it easy to export your data for further analysis:

• Copy to Clipboard: Click this button above any table to copy all data (even rows not currently visible) to your clipboard
• Download as CSV: Download the complete table data as a CSV file
  • Files are sent to the Download Center
  • A notification will appear with a link to access your download

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Understanding Key Metrics

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Sales and Order Metrics

• Total Sales: Sum of all revenue from ticket sales, Square items, and donations
• Number of Orders: Count of unique orders
• Average Order Size: Total Sales divided by Number of Orders

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Ticket Metrics

• Number of Tickets Sold: Total count of tickets sold
• Number of Tickets Scanned: Total count of tickets scanned
• Percentage of Tickets Scanned: Number of Tickets Scanned divided by Number of Tickets Sold
• Average Tickets per Order: Number of Tickets Sold divided by Number of Orders
• Average Days Between Purchase and Scan: Average number of days between ticket purchase and first scan

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Flex Pass Specific Metrics

• Average Scans per Ticket: Total number of scans divided by the number of Flex Pass tickets sold

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Square Item Metrics

• Number of Items Sold: Count of Square items sold
• Number of Items Redeemed: Count of Square items marked as redeemed
• Percentage Items Redeemed: Number of Items Redeemed divided by Number of Items Sold
• Percentage Orders with Square Item: Percentage of orders containing at least one Square item

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Donation Metrics

• Total Donations: Sum of all donation amounts
• Number of Donations: Count of individual donation transactions
• Average Size of Donation: Total Donations divided by Number of Donations

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Tips for Working with Large Reports

• Selecting a narrower date range or fewer events can improve performance
• The “Run Report” button prevents the page from freezing while data is being fetched
• For very large datasets, consider using filters to focus on specific time periods or event types