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SimpleTix automatically sends recovery emails to customers who abandon their checkout - at no additional cost to you! While competitors charge extra for this feature, it’s included free with every SimpleTix account.

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Abandoned Cart Recovery System

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How It Works

When a customer begins the checkout process but leaves without completing their purchase, SimpleTix’s abandoned cart recovery system automatically springs into action:
1

Cart Abandonment

A customer adds tickets to their cart, begins the checkout process (for example, entering their email address), but doesn’t complete their purchase.
2

Recovery Email

About 30–35 minutes after a checkout goes quiet, SimpleTix sends a friendly recovery email. If the customer has already completed an order with you in the last half hour, SimpleTix skips the reminder.
3

Easy Return

The link brings the customer back to the event with their details filled in, ready to pick their tickets.

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Key Benefits

  • Free with Every Account: This powerful conversion tool is included at no additional cost, while many competitors charge extra for similar functionality
  • Zero Setup Required: Works automatically in the background with no configuration needed
  • Increased Conversion Rates: Recovers sales that would otherwise be lost by giving customers a second chance to complete their purchase
  • Easy Return to the Event: The recovery link fills in customer details so they can get right back to picking tickets
  • Unopinionated Design: Clean, simple emails that represent your brand well without being intrusive

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Recovery Email Timing

Recovery emails go out about 30–35 minutes after a checkout goes quiet:
  • Not too soon: Gives customers time if they’re just temporarily distracted or comparing options
  • Not too late: Reaches customers while their interest is still fresh and before they commit to alternatives
  • Complements the cart timer: Works alongside the checkout countdown timer to create a balanced approach to cart abandonment

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FAQ

Currently, the abandoned cart recovery email uses a system template that’s designed to be clean, effective, and brand-neutral. This ensures optimal deliverability and performance.
No! The abandoned cart recovery system is automatically enabled for all SimpleTix accounts. There’s nothing you need to configure or set up.
Yes, all emails sent by SimpleTix comply with email regulations and include standard unsubscribe options.
Abandoned cart recovery emails typically recover 5-15% of otherwise lost sales, making them one of the most effective marketing tools available to event organizers.

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Maximizing Cart Completion

For best results, combine the automatic cart recovery emails with these best practices:
  1. Optimize checkout form length: Keep required fields and attendee questions to a minimum to reduce abandonment
  2. Set appropriate countdown timer: Configure the countdown minutes to give customers enough time without being rushed

Checkout Settings

Learn about other checkout customization options

Automated Emails

Discover other automated emails SimpleTix can send