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Overview

Promo codes can be:

  • Single Use (one code for many customers or unique code for each buyer),
  • Bulk Generated (hundreds or thousands of random codes),
  • Imported (via CSV),
  • Exported (for record-keeping or analysis).

Each code can be tied to a specific event or ticket type, with configurable redemption limits, expiration dates, and discount styles (percentage or flat rate).

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Creating Promo Codes

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Creating a Single Promo Code

  1. Navigate to the Global Promo Codes Page

    Navigate to an Event-Specific Promo Codes Center

    • Log in to the Manager Portal.
    • Select your event from Events then click Promo Code (left-hand menu).

  2. Create New Code

    • Click Create Promo Code.
    • Provide a promo code name (e.g., “FALLSALE20”).
    • Set optional parameters:
      • Category (to organize and view codes later),
      • Redemption limits (number of times the code can be used),
      • Active period (start/expiration date).
    • Click Next (or Continue).

  3. Configure Discount Details

    • Discount Type: Choose percentage or flat amount.
    • Eligible Tickets: Select which tickets (or event times) the code applies to.
    • Save to finalize.

Note: On the event specific promo code page you can generate a special link to your event page that will auto apply the promo code. Click on the promo code you want the link for and then copy the “Discount Link”.

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Bulk Creating Promo Codes (Only available in the Event Specific Promo Code Manager)

  1. Generate Multiple Codes
    • From your event’s Promo Codes page, click More → Generate Bulk Codes.
    • Indicate how many codes to create (e.g., 100 unique codes).
  2. Set Code Parameters
    • Uses per Code (e.g., unlimited, limited by number of orders, or limited by number of tickets).
    • Tickets per Order Limit (optional).
    • Discount Type (flat or percentage) and Expiration settings.
  3. Confirm & Download
    • Click Create Promo Code.
    • Download or view the newly generated codes.

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Managing & Reporting

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Viewing & Filtering Codes

  1. Event-Specific View
    • From Events, select your event, then go to Promo Codes.
    • This displays all codes tied to that event, including redemption stats and discount links.
  2. Global Promo Code View

Tip: Use the search/filter tools to locate specific codes or categories.

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Exporting Codes

  • While on the Promo Codes page, click More → Export List.
  • A .csv file with all current codes (and basic info like redemption counts) is generated — ideal for offline analysis.

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Importing Codes

  1. Download CSV Template
    • From Promo Codes, click More → Import List → Download Template.
  2. Fill in Code Data
    • Each code belongs on its own row.
    • Maintain the .csv format (avoid .xlsx).
  3. Upload & Finalize
    • Drag the completed file into the pop-up or navigate to it.
    • Confirm additional settings (usage limits, discount type, etc.).
    • Import to add these codes to your event.

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Tracking Usage & Reporting

  1. Unique Discount Links
    • Each code has its own discount URL.
    • Share these with affiliates/influencers to track sales attributable to them.
    • For more robust affiliate tracking, consider using the Affiliate Marketing Center which provides detailed attribution reports and QR codes.
  2. Usage Reports
    • Click a promo code in the Promo Codes list to view:
      • Number of redemptions and remaining uses.
      • Associated orders: which customers used it, how many tickets were discounted, etc.
  3. Order Details
    • Within each order, SimpleTix lists any applied promo code.
    • Cross-reference code usage in standard attendee or sales reports for deeper analytics.

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Frequently Asked Questions (FAQ)

Q1: Can I apply a code to all my “fall concerts” at once?

  • A: Currently, promo codes apply only to specific events or ticket types. You can’t target an entire “event category” en masse.

Q2: Where do I see which orders used a particular code?

  • A: Click on the code in the Promo Codes page. The details view shows all orders linked to that code.

Q3: Why can’t I find the Bulk Create or Import options?

  • A: Ensure you’re on the event-specific Promo Codes page. If still missing, contact SimpleTix Support or check if your user role is restricted.

Q4: How do I share a code so it applies automatically at checkout?

  • A: Copy the unique discount link from the code’s detail page and send it to your customers. That link pre-fills the code at checkout.

Q5: Can I limit the discount to, say, only 2 tickets per order?

  • A: Yes. When creating or editing the promo code, set the Tickets per Order limit accordingly.

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Conclusion

When you create codes, either single or in bulk, you define discount parameters and event/ticket applicability. Then, use the management features to import/export codes, monitor usage, and generate unique links for affiliates or influencers. SimpleTix’s dashboard centralizes your promo code operations, making it easy to track redemptions and performance across all events. If you need further assistance or advanced configurations, please reach out to SimpleTix Support.