Special Offers is a powerful feature that allows organizers to automatically add or offer additional tickets when a specific ticket is added to a buyer’s cart. Whether you’re bundling free experiences, upselling extras, or creating cross-event promotions, Special Offers helps you do it seamlessly within the purchase flow. A Special Offer is triggered by a specific ticket, known as the Trigger Ticket. When that ticket is added to a cart, the buyer will be presented with your configured offer, which may include free or discounted tickets to another event.

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Key Concepts

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Trigger Ticket

The ticket that, when added to a cart, activates the special offer. Only one special offer can be linked to each trigger ticket.

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Offer Tickets

The tickets that are presented as part of the special offer. These tickets must belong to a different SimpleTix event than the trigger ticket.

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Quantity Logic

You control how many of each offer ticket the buyer can or must get through minimum and maximum quantity settings.

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Setting Up Special Offers

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Step 1: Navigate to Special Offers

1. Access Your Event:
   • Log in to the Manager Portal.
   • Navigate to Events and select your event.
   • Click Special Offers from the left-hand menu.
2. Create New Special Offer:
   • Click Create Special Offer in the top-right corner.

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Step 2: Configure Basic Settings

1. Internal Name:
   • Provide a descriptive name for admin reference (e.g., “50% off VIP for GA buyers”).
2. Buyer-Facing Subtitle:
   • Enter the message customers will see (e.g., “Special Offer!”).

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Step 3: Select Trigger Ticket

1. Choose Trigger Ticket:
   • Select the ticket that will activate the offer from your current event.

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Step 4: Configure Offer Details

1. Select Offer Event:
   • Choose the event that contains the special offer tickets.
   • This must be a different event than your trigger ticket event.
2. Select Event Time:
   • Choose the specific event time for the offer tickets.
3. Select Offer Tickets:
   • Check the boxes for the tickets you want to include in the offer.
   • You can select multiple ticket types.

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Step 5: Set Discounts

Configure discounts for each offer ticket:

• Flat Rate Discount: e.g., $5 off per ticket
• Percentage Discount: e.g., 50% off
• Free Tickets: Use 100% discount
• No Discount: Use $0 or 0%

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Step 6: Configure Quantities

Set minimum and maximum quantities for offer tickets:

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Quantity Options:

• Min = Max = N: Force a fixed number of offer tickets (e.g., always add 3)
• Min = 0: Buyer can skip the offer entirely
• Relative to Trigger Quantity:
  • Min = Trigger Quantity, Max = Trigger Quantity → Match 1:1 with trigger tickets
  • Min = 0, Max = Trigger Quantity → Optional, up to same number of trigger tickets
  • Min = Trigger Quantity, Max = 4 → Always at least same number of trigger tickets, capped at 4

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Box Office Settings

• Show in Box Office: Choose whether this offer appears when selling tickets through box office

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Step 7: Save and Test

1. Create the Offer:
   • Click Create to save your special offer.
   • You’ll see a success message confirming creation.
2. Test the Offer:
   • Navigate to your event’s public page.
   • Add the trigger ticket to your cart.
   • Verify the special offer appears as expected.

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Example Setup: SimpleTix Fair

Let’s say you’re hosting the SimpleTix Fair and want to create the following special offer:

• Every GA ticket purchase automatically includes a free Ferris Wheel ride
• Buyers can add 50% off Circus tickets, up to the number of GA tickets purchased
• Buyers can also purchase as many full-price Funhouse tickets as they like

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Setup Steps:

1. Create Events:
   • Create the “SimpleTix Fair” event with a GA ticket.
   • Create a separate “Ticketed Activity” event with:
     • Ferris Wheel (free ticket)
     • Circus (paid ticket)
     • Funhouse (paid ticket)
   • Mark the “Ticketed Activity” event as private.
2. Configure Special Offer:
   • Go to SimpleTix Fair → Special Offers → Create Special Offer.
   • Internal name: “Fair Activity Bundle”.
   • Buyer-facing message: “Add Fun Activities!”.
   • Choose GA ticket as trigger.
   • Select all three activity tickets as offer tickets.
3. Set Individual Ticket Configuration:
   • Ferris Wheel:
     • Discount: $0 flat (free ticket, amount doesn’t matter)
     • Quantity: Min = Trigger Quantity, Max = Trigger Quantity (auto-add 1:1)
   • Circus:
     • Discount: 50% percent
     • Quantity: Min = 0, Max = Trigger Quantity (optional, up to 1:1)
   • Funhouse:
     • Discount: $0 flat (no discount)
     • Quantity: Min = 0, Max = 10 (buyer can choose up to 10 full-price)

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Managing Special Offers

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Viewing Special Offers

1. Special Offers List:
   • Navigate to your event’s Special Offers page.
   • View all created offers with their internal names.
   • See which trigger tickets are associated with each offer.

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Editing Special Offers

1. Edit Existing Offer:
   • Click the pencil (edit) icon next to the offer.
   • Modify any settings including quantities, discounts, or tickets.
   • Click Update to save changes.

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Deleting Special Offers

1. Remove Offer:
   • Click the trash can (delete) icon next to the offer.
   • Confirm deletion when prompted.
   • The offer will be removed immediately.

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How Special Offers Work for Customers

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Customer Experience

1. Trigger Activation:
   • Customer adds a trigger ticket to their cart.
   • Clicks “Checkout” to proceed.
2. Special Offer Presentation:
   • If trigger conditions are met, customer sees Special Offer page.
   • Offer tickets are displayed with discounted prices.
   • Original prices are struck through, showing savings.
3. Quantity Selection:
   • Customer can adjust quantities within your configured limits.
   • Pre-filled quantities based on your minimum settings.
4. Adding to Cart:
   • Customer clicks “Add To Cart” to include offer tickets.
   • Proceeds to standard checkout flow.

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Important Notes

• Non-triggering purchases: If customer buys tickets that aren’t trigger tickets, no special offer appears
• Attendee questions: Any attendee questions configured on offer tickets will appear during checkout
• Pricing display: Discounted prices clearly show original price crossed out with new price highlighted

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Best Practices

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Offer Design

1. Clear Value Proposition:
   • Make the benefit obvious to customers.
   • Use compelling buyer-facing messages.
2. Strategic Bundling:
   • Bundle complementary experiences.
   • Use free items to increase perceived value.
   • Create upsell opportunities with partial discounts.

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Event Management

1. Private Offer Events:
   • Mark offer-only events as private so they don’t appear in public listings.
   • This keeps your main event clean while allowing special offers.
2. Quantity Logic:
   • Use 1:1 quantity matching for included items.
   • Allow flexible quantities for upsells.
   • Set reasonable maximums to prevent abuse.

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Testing

1. Always Test:
   • Test the complete purchase flow before going live.
   • Verify offers appear only for correct trigger tickets.
   • Check that quantities and discounts work as expected.

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Frequently Asked Questions (FAQ)