New Fee Display to comply with California Fee Transparency Law

Important Update: Changes to Ticket Price Display for Compliance with Fee Transparency Laws

We have an important update for you regarding how we display ticket prices with service fees on our platform. Starting July 1, California SB-478 (Consumers Legal Remedies Act) will take effect. This law requires that the advertised price for any product online must include all mandatory service fees (excluding taxes and shipping). You can read more about the law via the official FAQ.

Impact of the New Law

The law applies to all events advertised to California consumers. This means that even if your event is not located in California, it may still be affected if a California consumer views your event pages. The penalty for non-compliance is a minimum of $1,000, and consumers can take direct action against businesses. Similar laws are also being considered in other states and at the federal level.

Proactive Changes on Our Platform

To ensure compliance and protect our event organizers, we will be updating our platform to display the final price a customer will pay at checkout at every point where ticket prices are shown. Our goal is to provide a transparent and positive experience for ticket buyers.

Here’s What You Need to Know:

• No Change for Absorbed Fees: If you have been absorbing the fees into your ticket prices, the customer experience will remain unchanged.

• Changes for Passed-On Fees:

  • Landing Page: The ticket price range will now include service fees.
  • Ticket Selection Page: We will switch from displaying the Ticket Price + Fee to showing the Total Cost (ticket price + fee).

Visual Changes:

• New price display for GA + Flex pass events if electing to pass fees on
  

• New price display for Reserved Seating events if electing to pass fees on

We do not anticipate these changes will negatively impact conversion rates or the user experience.

If you have any questions, please feel free to reach out to [email protected].