Events
Creating Season Tickets for Events
Step-by-step guide on how to create season tickets for General Admission or Reserved seating events using Manager Portal.
How can I create a season ticket for my GA or Reserved seating event?
NOTE: These season tickets are similar to those used by the Red Sox (i.e., a ticket to every game), rather than offering unlimited access over a set time period. For the latter, please see Flex Pass.
Step 1: Enable Season passes on your account
- Go to Advanced Options and ensure Enable Custom Registration pages is toggled on. Alternatively navigate to Settings -> Advanced Options
Step 2: Accessing one of the events you want to add to the Season Tickets
- Log in to Manager Portal.
- From the main dashboard, navigate to the Events section.
- Search for the event you want to create a season ticket for.
- Once you’ve selected your event, look for the “Season Tickets” or “Season Passes” option (this may be nested in your event’s ticketing options).
- Note: currently, you can only have season tickets to events at the same venue (and seating chart if reserved seating).
Step 3: Creating Your Season Ticket
- Click Create New Season Pass.
- Enter the required details:
- Season pass title
- A short teaser or description that will capture interest
- A longer, detailed description of what the season pass includes
- Choose whether this season pass should appear on your public events page.
- Upload an image that represents the season ticket.
- Customize the call-to-action button text (default “Buy Tickets” can be changed as needed).
Step 4: Defining Season Pass Inclusions
- Decide if the pass grants access to all event times or just one performance per event.
- Select the ticket type(s) to be included (for example, Adult and/or Child tickets).
- Important: If you include multiple ticket types, buyers will receive all tickets set up within the pass.
- For multiple pass options (e.g., separate passes for adults and children), create each season pass individually.
Step 5: Setting Pricing and Sales Settings
- Enter pricing information along with any fees, tax rates, and notices about when sales should end.
- Billing calculation for season passes:
of the season ticket value + multiplied by the number of tickets included in the season pass. - Remember that season passes are restricted to events held at the same venue (and seating chart if reserved seating).
Step 6: Additional Considerations
- General Admission Events:
The above steps will result in an order that gives buyers one ticket per show. - Reserved Seating Events:
- You must set up the season ticket from the start. Reserved seating tickets require precise seat assignments.
- This step is crucial to ensure that seating arrangements are handled properly and buyers receive the correct seat assignments.
- Season Passes can only be sold by staff in the Box Office App (not web).
See Also
Review different event types before setting up season tickets.
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