Add Google Tag Manager, Google Analytics, or Facebook Pixel to your event page

Modified on Fri, 12 Apr 2024 at 11:15 AM

SimpleTix allows you to add Google Tag Manager, Google Analytics, and Facebook pixels directly to your event site. These tracking tools can be added to the event details page as well as the order complete page, allowing for retargeting and remarketing potential clients.

Watch the video below for steps on how to do so:

For Google, we recommend using Google Tag Manager (GTM)

When used correctly, you can automatically add someone to a re-marketing campaign when they visit your event page. Once they complete their order, you can automatically remove them from the re-marketing campaign.

Here's an example of how to pass in the order number and total revenue using GTM:

<!-- Google Tag Manager -->


new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],




<!-- End Google Tag Manager -->

Note: All start and ends should be verified or it could cause page load issues

For example,  typing <!-- End Google Tag Manager -- will cause the page to have errors. You should end it with the proper > like so: <!-- End Google Tag Manager -->

For Meta (Facebook) follow the following steps:

  1. Create your Meta Pixel. Instructions can be found at this link on the Facebook help page.
  2. In the SimpleTix Manager Portal, navigate to Settings -> Conversion Tracking Code.
  3. Paste the code into both Event Page and Order Complete. Click save on both.

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