> ## Documentation Index
> Fetch the complete documentation index at: https://help.simpletix.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SimpleTix Analytics Center

> Learn how to use the new interactive Analytics dashboard to gain powerful insights into your sales and attendance data.

<Info>
  **Interactive Data Analysis**: The SimpleTix Analytics Center provides real-time visual insights directly in your browser, allowing you to filter and analyze data across all events or dive deep into specific event metrics.
</Info>

## Accessing the Analytics Center

1. Log in to your SimpleTix Manager account at [https://manager.simpletix.com](https://manager.simpletix.com)
2. Click **Reports** on the top rail
3. Select **Analytics** from the dropdown menu

## Overview of the Analytics Center Interface

The Analytics Center is organized into two main tabs, each with its own set of filters and data tables:

### Interface Components

* **Tabs**: Choose between "All Events" or "Event Summary" views
* **Filters**: Control which data is displayed based on date ranges, events, event types, and more
* **Run Report Button**: Click this to execute the report with your selected filters
* **Results Area**: Displays summary statistics and detailed tables with your filtered data

<Warning>
  No data will appear until you select your filters and click the "Run Report" button. The results area remains minimized until the report is run.
</Warning>

## Using the "All Events" Tab

The All Events tab provides a high-level view across multiple events, making it ideal for comparing performance and identifying trends.

### Available Filters

* **Date Range**: Select a preset range (Today, Last 7 Days, This Month, etc.) or specify a custom date range
* **Events**: Choose specific events to include or select all events
* **Event Status**: Filter by event status (Active, Archived, Draft)
* **Event Type**: Filter by event type (General Admission, Reserved Seating, Flex Pass)

### Understanding the Results

After clicking "Run Report," you'll see:

1. **Summary Statistics**: Key metrics displayed at the top of the results area
   * Total Sales
   * Number of Orders
   * Number of Tickets Sold
   * Number of Tickets Scanned
   * Percentage of Tickets Scanned
   * Average Tickets per Order
   * Average Order Size

2. **Events Table**: Breakdown of metrics by individual event
   * Sort columns by clicking the column headers
   * Use pagination controls to navigate between pages
   * Access event-specific actions via the dropdown menu next to each event

3. **Square Items Section**: If applicable, displays Square product sales data
   * Total Sales for Square items
   * Number of Orders with Square items
   * Number of Items Sold and Redeemed
   * Percentage of Items Redeemed

4. **Donations Section**: If applicable, shows donation metrics
   * Total Donations
   * Number of Donations
   * Average Size of Donation

## Using the "Event Summary" Tab

The Event Summary tab provides an in-depth analysis of a single event's performance metrics.

### Selecting an Event and Filters

1. Choose a specific event from the dropdown at the top
2. Apply additional filters:
   * **Date Range**: Same options as the All Events tab
   * **Event Time**: Select specific event times within the chosen event
   * **Event Ticket**: Filter by specific ticket types within the selected event

### Understanding the Results

After clicking "Run Report," you'll see:

1. **Summary Statistics**: Same key metrics as the All Events tab, but specific to the selected event
   * For Flex Pass events, an additional metric "Average Scans per Ticket" is displayed

2. **Event Times Table** (for GA and Reserved Seating events):
   * Toggle "Show Tickets" to view data broken down by ticket type within each event time
   * View performance metrics for each time slot

3. **Tickets Table** (all event types):
   * Shows performance data broken down by ticket type
   * For Flex Pass events, includes "Average Scans per Ticket" metric

4. **Square Items and Donations Sections**:
   * Same as All Events tab but filtered to the selected event

## Copying and Downloading Data

The Analytics Center makes it easy to export your data for further analysis:

* **Copy to Clipboard**: Click this button above any table to copy all data (even rows not currently visible) to your clipboard
* **Download as CSV**: Download the complete table data as a CSV file
  * Files are sent to the Download Center
  * A notification will appear with a link to access your download

<Tip>
  When downloading the Event Times table data, the "Ticket Name" column is only included in the CSV if the "Show Tickets" toggle was ON when the report was run.
</Tip>

## Understanding Key Metrics

### Sales and Order Metrics

* **Total Sales**: Sum of all revenue from ticket sales, Square items, and donations
* **Number of Orders**: Count of unique orders
* **Average Order Size**: Total Sales divided by Number of Orders

### Ticket Metrics

* **Number of Tickets Sold**: Total count of tickets sold
* **Number of Tickets Scanned**: Total count of tickets scanned
* **Percentage of Tickets Scanned**: Number of Tickets Scanned divided by Number of Tickets Sold
* **Average Tickets per Order**: Number of Tickets Sold divided by Number of Orders
* **Average Days Between Purchase and Scan**: Average number of days between ticket purchase and first scan

### Flex Pass Specific Metrics

* **Average Scans per Ticket**: Total number of scans divided by the number of Flex Pass tickets sold

### Square Item Metrics

* **Number of Items Sold**: Count of Square items sold
* **Number of Items Redeemed**: Count of Square items marked as redeemed
* **Percentage Items Redeemed**: Number of Items Redeemed divided by Number of Items Sold
* **Percentage Orders with Square Item**: Percentage of orders containing at least one Square item

### Donation Metrics

* **Total Donations**: Sum of all donation amounts
* **Number of Donations**: Count of individual donation transactions
* **Average Size of Donation**: Total Donations divided by Number of Donations

## Tips for Working with Large Reports

* Selecting a narrower date range or fewer events can improve performance
* The "Run Report" button prevents the page from freezing while data is being fetched
* For very large datasets, consider using filters to focus on specific time periods or event types

<CardGroup cols={2}>
  <Card title="Download Reports" icon="download" href="/docs/reports/guide-to-simpletix-reports">
    Learn how to generate and download detailed reports for offline analysis.
  </Card>

  <Card title="Event Metrics" icon="bar-chart" href="/docs/events/viewing-event-metrics-in-simpletix">
    Additional ways to view and analyze your event performance metrics.
  </Card>
</CardGroup>