SimpleTix creates SEO friendly web addresses that can easily be indexed by search engines and allows integration with Google Analytics.  Integrating SimpleTix with Google Analytics allows users to see detailed information about event site traffic, goals and advertising effectiveness.  Google Analytics provides over 80 reports with customizable interfaces as well as user-defined reports that allow users to see the exact site performance data they want:

To integrate with Google Analytics:

  1. Sign up for a Google Analytics account at http://www.google.com/analytics/ 
  2. Create a new account, enter your simpletix site URL for your account
  3. Enter the UA number in Store Settings & Options > Settings > Plugins
  4. On the plugins page click the tab: Analytics
  5. Wait a few hours for Google Analytics to start showing traffic data.