In July 2014 SimpleTix added a new feature to support MailChimp's eCommerce360. After an email is sent from MailChimp you can track all tickets sales & event registrations where people clicked a link from that email.
As soon as the order is complete, SimpleTix will alert MailChimp of the completed order.
Step 1: Create a new API Key
To to "Extras" and "API Keys"
We recommend that you create a unique key for just your SimpleTix site. Now click the "Create Key" button to create a new key now.
Step 2: Add this MailChimp API Key to your site
From the store settings menu, chooseand .
Now click, in the tab.
Click MailChimp and paste your API key into place. Then click Submit. Now it's all setup!
Step 1: Create a new list or Select an existing list
Here's the link to this page: https://us1.admin.mailchimp.com/lists/
Step 2: Create a new campaign
Be sure to check to enable ecommerce360
Step 3: Add links to your SimpleTix site
You can link to any page on your SimpleTix site, home page, event list page, event pages, or event time pages.
Step 4: Send!
Now all the email will contain special links to your site. That include rich details about what the original link was (text or image), and most importantly the Ecommerce360 tracking info.
Step: 2: See the Ecommerce360 reports
You can now run some clever marketing efforts such as segmenting your original list and sending an email to just the people that have not bought tickets. Or sending just the people that did buy tickets an invite to your next event.
For example, here is how to segment all the recipients that didbuy tickets, so you can email them again about a special deal.